Singapore's Waste Industry Manifesto Rebrand
Who says the waste industry can't be sexy?
Singapore's Waste Industry Manifesto Rebrand
Client: Waste Management and Recycling Association of Singapore
Project Type: Industry Spotlight / Manifesto Video
Project Scope
Project
A manifesto video for WMRAS that spotlights innovation in Singapore’s waste industry.
Objective
To modernise the public perception of the waste industry and attract mid-career professionals by spotlighting innovation, sustainability, and advanced waste tech.
Challenge
How to depict the visuals of waste industry in a refreshing perspective, deviating from the cliched perception of the industry being “dirty” and “low-skilled”.
Our Approach
We filmed the waste in an abstract, almost artistic manner, and featured waste management processes akin to any tech-forward, engineering-driven industry. The scripting, editing style and sound design was also an important element in helping to “sell” or create an inspiring message for the target audience.
