Solein: A Protein Made From Thin Air
Turning a launch into a movement.
Solein: A Protein Made From Thin Air
Client: Superson / Solar Foods
Project Type: Publicity Materials for Product Launch
Project Scope
Co-scripting, Concept Development, Production, Post-Production
Project
We produced a series of publicity videos for the official debut of Solein in Singapore, culminating with the first public tasting event of this alternative protein originating from Finland.
Objective
We were tasked to create a series of videos which would encapsulate the excitement and passion of the team behind this revolutionary product, and through their lens, let viewers understand why Solein represents a watershed moment for the food tech industry and the way we think about food.
Challenge
We worked across different countries from Singapore to Finland, managing expectations with different stakeholders from the agency to the brand and chefs, whilst incorporating perspectives from a food tech, culinary and business perspective.
Our Approach
We worked closely with the agency Superson to translate their brief into stories with impact, taking a scripted documentary approach which captured actual team discussions about the product, keeping an engaging tone while remaining informative while steering clear of technical or corporate jargon.
