EY Entrepreneur of the Year 2025
Celebrating the Spirit of Entrepreneurship.
EY Entrepreneur of the Year 2025
Client: EY Singapore
Project Type: Gala Awards Ceremony Video
Project Scope
Content Strategy, Creative Development, Founder Story Development, Interview Preparation & Talking Points Refinement, Studio Production, Projection Set Design, Post-Production Scripting, Editing & Colour Grading
Project
The EY Entrepreneur Of The Year awards is one of Singapore’s most prestigious business honours, with more than two decades of legacy. The ceremony gathers leading CEOs, founders, and senior public sector leaders in one ballroom. We were entrusted to create the films that would introduce each award recipient.
Objective
The films had to command the attention of a ballroom full of some of the most estemmed leaders in Singapore's business community. The brief was to clearly explain each founder's business while capturing their entrepreneurial spirit which sets them apart, and to be impactful enough to leave the audience talking about the entrepreneurs.
Challenge
Videos shown at events tend to be fast-paced and flashy to prevent the audience from tuning out or breaking into side conversations. Our brief however, was to create a video which could showcase honest, no-frills conversations with the entrepreneurs.
Our Approach
We took a slow-burn approach; and put our bets that we would be able to hold the attention of the audience with an emotionally resonant video despite it being six minutes long. We opted for a candid, unscripted interview format, drawing out personal turning points and convictions from each founder.
Visually, we created a vast studio setup where existing company footage was projected onto expansive walls. By filming the entrepreneurs immersed in their own stories, we transformed disparate archival clips into a cohesive, cinematic experience
Feedback from EY leadership was that the films were clear, engaging, and genuinely compelling to watch.
